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How do I Choose the Best Bronzer?

By Henry Gaudet
Updated May 17, 2024
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With so many facial makeup products available, choosing the best bronzer can be a daunting task. Bronzers are available in a wide range of shades, from pale honeys and golds to deeper tawny tones. They are sold as powders and creams, each with their own advantages and limitations. The trick to finding the best bronzer is to match the individual’s complexion to the right product to get that healthy glow without looking artificial.

The dangers of overexposure to the sun are better understood than in generations past, but many people still feel that a tan makes a person look healthier and more appealing. Bronzers offer an alternative to potentially harmful ultraviolet light, providing that golden glow without the health risks, and finding the best bronzer is essential to achieving this effect.

Different shades of bronzer are available to match every face. The best bronzer is only a shade or two darker than the skin. For the best results, apply the bronzer to places where the sun naturally would hit: the cheekbones, the tip of the nose, the chin and the forehead. This will give the skin a subtle warmth and a natural look. Darker pigments look obviously made-up and artificial.

Bronzers also are available in a range of hues. Skin tone should also be considered when selecting the right bronzer color. The best bronzer for a dark complexion is a deeper hue such as a true bronze or amber. Fair skin looks better with lighter tones such as a pale gold or honey-colored bronzer. For a medium skin tone, rose tones or gold-flecked bronzers usually work well.

When deciding whether to go with powder or cream, it again is important to match the bronzer with the complexion. Powders are recommended for oily skin. They also are more compact and easier to carry for touching up throughout the day. Creams, on the other hand, work very well for dry skin and can give the skin a fresh, dewy appearance.

Less is more when applying bronzer. The best bronzer effect is subtle. Color should be applied lightly and built up until the desired effect is achieved. If the quantity of bronzer applied is accidentally too much, it can be wiped off with a dry cotton pad or lightly dusted with powder to soften the color.

A light approach to makeup is needed when wearing bronzer. Foundations and bronzers do not mix well and look muddy when used together. If foundation is needed, a tinted moisturizer might make a suitable alternative. When one is selecting lipstick and eye shadow, it should be kept in mind that bronze and copper tones can overwhelm the bronzer’s highlights and should be avoided.

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Discussion Comments

By candyquilt — On Jan 15, 2014

I think that a matte, powder, tan-brown bronzer is the best face bronzer. Everyone has different skin color with different undertones. But this is one shade of bronzer that works well on almost everyone.

I think that the ingredients and quality of the bronzer is as important as the color. Bronzers that do not absorb into skin look fake because the product is sitting on top instead of reacting with the natural skin tone. The point of a bronzer is not to look dark or overdone. The point is to look healthy and natural. That's what they call the "sun-kissed look."

It's kind of hard to know if a bronzer will deliver on all these points without trying it. But that's why I always read reviews of products first. If the majority of people don't like a product, it's obviously not going to work for me either.

By serenesurface — On Jan 15, 2014

@turquoise-- I use a gel instant bronzer for my body, it works relatively well. With all body bronzers, there is a chance that the product will dry in streaks. It can take some time to find a bronzer that works in terms of application and color, so I don't think that there is a "best bronzer" for everyone. But avoid getting dark bronzers. If you want, you can always layer on lighter toned bronzers but with a dark bronzer, there is no going back.

Also, I recommend getting a body bronzer that washes off. That way, if it doesn't look as good as you expect, you can just shower. You won't be stuck with an unnatural tan for days.

By turquoise — On Jan 15, 2014

What is the best type of skin bronzer for the body? Do the spray bronzers work well?

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