We are independent & ad-supported. We may earn a commission for purchases made through our links.
WiseGEEK

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Culinary

How do I Choose the Best Organic Mascara?

By B. Miller
Updated May 17, 2024
Our promise to you
WiseGEEK is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGEEK, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

To choose the best organic mascara, you may need to try out a few different brands before finding one that works for you. Organic mascara can be slightly hard to find in stores, but it may be found in some specialty cosmetics stores or ordered online. Keep in mind that some mascaras may just be partially organic, and still be marked as organic, so it is important to read the label carefully if this is important to you.

When selecting an organic mascara, make sure it is marked as 100% certified organic ingredients. This means that all of the ingredients used to make the mascara are certified as being organic, and that no non-organic materials can be used. Some mascaras contain only a percentage of organic ingredients, which is fine if you are not concerned about that, but it should be clearly marked on the label either way.

It is also important to keep in mind that just because a mascara is marked as organic or natural does not necessarily mean it will not irritate the eyes. If you have had allergies to mascara in the past, or to any cosmetics products, it may be a good idea to purchase organic mascara that is also marked as hypoallergenic. This means that the mascara has been tested by a dermatologist and determined to not cause allergic reactions.

Aside from these considerations regarding the percentage of organic ingredients and potentially allergenic ingredients, the best mascara choice is largely up to you. Organic mascara comes in different shades, generally ranging from brown to black, though some mascaras are available in jewel tones as well. In general, people with lighter skin tones and lighter eyes may choose brown mascaras, while people with darker skin tones or those looking for a more dramatic look may choose a darker, black mascara. Organic mascara is typically not waterproof, though some versions may exist as well.

Organic mascara is typically more expensive than regular mascara, but many people feel it is worth the extra expense to avoid any potentially harmful chemicals found in cosmetics. In addition, some cosmetics stores will allow customers to take samples, or even to return opened products if they do not perform as expected. Be sure that any mascara you choose can be easily removed with soap and water or with makeup remover; it should wipe off fairly easily without needing to rub the delicate skin of the eyes. Keep in mind that mascara is not the only organic makeup available; eyeliner, eyeshadow, and facial products are also available in organic versions.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
See our Editorial Process Share Feedback

Related Articles

Discussion Comments

By uzumba2 — On Jun 24, 2011

@Jester39 - I've tried a few organic products along with my daughters and some are more expensive than others, but here's one that is affordable and easy to find in your drugstore: Physicians Formula - it adds good length and volume and doesn't flake off.

Another good choice is Miessence organic mascara - this one also makes your lashes look amazing and healthy, good for thickening. Finally, one that I tried by Lavera also made our lashes look much longer, thicker and with absolutely no flaking.

With daughters in the house who are allergic to various brands of makeup, we've tested several different types of mascaras to find the ones they can afford and that do work well.

I know there are many more organic mascaras out there you can try but these are the ones that I have had experience with.

By Jester39 — On Jun 22, 2011

Thanks, now I know what to look out for when purchasing organic cosmetics, specifically mascara.

But before I spend the money on an organic mascara that's also hypoallergenic (thank you for explaining that), I wonder if anyone can recommend some good products. I hate wasting my money on mascaras that flake or leave dark shadows underneath my eyes.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.