Choosing the salon music that will be best for you and your clients involves the careful consideration of many factors, including the overall salon style. Many salon owners and managers will want to choose music that is not only appropriate but creates the desired atmosphere. A high-energy salon may want to play popular music, such as current rock music, while mellow salons may prefer peaceful music.
You may want to determine the type of clientele that your salon has because it may play a large role in selecting the most appropriate music. For example, a salon that serves young customers may want to choose new, hip, or upbeat music. A salon frequented mainly by older people may want offer softer or mellower musical selections.
It is crucial that the salon music matches the type of atmosphere that the owner or management wants to create. Choosing salon music that matches the business’s theme may be wise as well. For instance, a retro salon owner may want to use vintage musical selections, whereas a modern or chic salon will want to play music that is new and popular. Choosing one genre may be a good idea as well. For example, playing only jazz, classical, or rock music may provide consistency that the clientele will appreciate.
When selecting salon music, the volume and how intrusive the music is can be important. A salon owner or manager may not want to make music a focal point for a salon and may decide to use subtler music that blends into the background. Other salons may choose to make music a primary feature, using bolder selections with slightly higher volume.
It may be useful to ask the clientele what types of music they enjoy before choosing your salon music because it has the potential to affect whether or not a customer makes return visits to the salon. Formal surveys can be given on paper during visits or online. Another, perhaps easier, method is to have stylists ask patrons if they like the music during a session.
Doing research into what music other salons use can be helpful. If your salon is located near other salons, it may be a good idea to play styles of music that are different than your competitors’ music selections. A salon owner or manager also may wish to visit other salons to get a feel for the type of ambiance created by particular types of music. Internet research could be helpful as well because some salon websites discuss the type of music played and the reasons for playing it.