To develop a creative design brief, you should consider ways in which you can most effectively relay information about the design you are looking for, without hindering the creativity of the designer you are working with. This means you need to clearly communicate any expectations and desires you have with regard to the final design. Your design brief should ensure that the designer understands what you want and has enough information to create it properly. One of the best ways to ensure an effective brief is to provide examples of similar designs or ideas you have seen while keeping open to concepts by the designer.
A creative design brief is a type of document in which you indicate to a designer, often a graphic designer or advertiser, what you want from a campaign or project. Design briefs in general should be created in a way that is clear and concise, with necessary information provided in a manner that is easy to find. One of the first things you should do as you make a creative design brief is determine what it is you want from the design. You do not need to have a specific vision for the design, but you should be able to explain its purpose and the goals you want it to meet.
If you are working with a designer for the first time, you should consider providing more information than may seem necessary. The creative design brief should answer most of the questions the designer might have. You can also ask the designer if he or she has a brief template that he or she prefers, as this can make it easier for you make a brief and ensure information is conveyed successfully. A creative design brief might also include samples of similar designs or concepts you want the designer to see, so you can ensure that you and the designer have a similar vision in mind.
One thing to keep in mind as you develop a creative design brief is that the truly creative work is the purview of your designer. You are likely paying a designer to create something for you, whether it is a new company logo or a major advertising campaign. As such, you should be able to trust the designer to understand how to create something new and original with the kind of aesthetic feel you want. This means your creative design brief should be clear and articulate in tone, but still give the designer enough room and freedom to meet your needs in a creative and artistic way.