In 2013, Coca-Cola® released a special limited-edition version of the beverage that was in a bottle made entirely of ice. It was marketed as Beachside Coke® and released solely in Columbia. The ice bottles were made in a mold that was modeled after the company’s existing glass bottles. Beachside Coke® was mainly sold on the beaches of Columbia, with an average of 265 bottles reportedly being sold per hour. The ice bottles come wrapped in red rubber bands that protect consumers’ hands while they drink and also serve as keepsake bracelets. Critics questioned the hygiene of the ice bottles, but the product won numerous industry awards, including a Golden Sol Award, which celebrates creativity in Ibero-America.
More about Coca-Cola®:
- Coca-Cola’s® logo is estimated to be recognizable to about 94% of the world's adult population.
- Pharmacist John Pemberton invented Coca-Cola® in 1886, and it originally was intended to be used for medicinal purposes as a cure for morphine addiction.
- If all of the Coca-Cola® ever produced was bottled into 8-ounce (236.6 mL) containers and placed one on top of another, the stack would be tall enough to reach to the moon and back more than 2,000 times.