Corporate gift baskets contain foodstuffs and/or non-edible items that are sent or given to a company as a part of cultivating positive business relationships. Even though they are called "baskets", they can come in tins or other attractive containers. Corporate gift baskets contain various kinds of food items, including chocolate, coffee, cookies, crackers, cheese, or other kinds of snacks. Baskets can include one type of food, such as a basket full of only candy, or give a mixture, such as a basket with coffee, chips, and chocolate. Some baskets have non-edible items, such as pens or other useful items, while others are created around a theme.
The idea corporate gift baskets is to give a gift to a company that everyone can enjoy. Some people will send a basket to the head of the company or to a department head, without stating that it is meant for the whole company or department. However, it is understood that since it is a large gift and was sent to the company, the recipient will pass the food around or leave it in a central location for other employees to share.
Corporate gift baskets can be sent for a variety of reasons, including congratulating a company on its success, as a holiday gift, or simply as a way to maintain good relations with them; a sender may send corporate gift baskets to a client that they want to impress them or remind them of their presence in some way. Some people will put their company's name and logo on the basket or container to promote their company.
Corporate gift baskets can also given within companies, to boost employee morale. They may used to congratulate employees on successful completion of projects, birthdays, a birth of a baby, a marriage, or a promotion.
It is preferable to avoid making the gift basket too specific or too stylized. A professional, standard appearance is best, filled with food that different people will enjoy.