We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What are the Benefits of Investing in Wine?

By Jeremy Laukkonen
Updated Feb 26, 2024
Our promise to you
WiseGEEK is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGEEK, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Investing in wine can involve buying shares in a managed fund or purchasing bottles or crates individually. Using a managed fund to invest in wine can offer the benefits of expert knowledge and potentially high yearly returns. Wine fund managers typically look not only at the quality of a vintage, but at the original production volume, how much inventory is left, and the rate at which similar wines have appreciated. This type of intimate knowledge of wine investing can potentially result in large financial gains. Personally buying crates and bottles of wine also has its benefits.

A managed wine fund can be a valid investment option, regardless of a personal taste in wine. Just like a mutual fund, investing in wine through a collective portfolio can offer the benefits of expertise and diversification. A wine fund manager will typically purchase a wide variety of different vintages so that the fund as a whole can remain unscathed if a particular wine drops in value. Returns can be quite good, and the average appreciation of fine drinking wine is about 15% each year over a 50 year period.

Wine funds can also allow for the investment in particular vintages on speculation. Some wines are very highly acclaimed but produced in such small quantities that they may never achieve a large following. A wine like this may appreciate greatly due to its high quality, or not at all simply because few people ever get to try it. A well managed fund may be able to take the risk of buying several cases of such a vintage, since the fund as a whole will not suffer if it does not appreciate greatly.

Private investors may also see a number of advantages from investing in wine. Unlike stocks and other market driven instruments, wine tends to be a known quantity that will not fluctuate in value to due outside forces. There can still be risks involved, since a bad review of a previously valuable vintage could reduce the price people are willing to pay for it. Values may also drop in the face of a bad economy, if people do not have the money to spend on fine wine.

Despite potentially large gains, investing in wine can come with many of the same risks as other speculative activities. Wine funds may help reduce the risk, though private purchase can result in the buyer at least being able to drink his investment if things go wrong. This can make investing in wine an interesting activity for people that are already oenophiles, since it can offer potentially great rewards at best and a cellar full of fine vintages at worst.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.