An analytics manager is responsible for the configuration, design, implementation, and support of the data analysis solution or business intelligence tool. Analytics is a subarea of statistics and is a growing area within the information technology industry. This type of software is used specifically to analyze huge quantities of information gathered through transactional activity.
In order to become an analytics manager, a post-secondary education in math, statistics, business, or a related field is required. The core requirements of this position make information technology skills very important, as this role works with complex software programs. Many firms require candidates to have extensive experience in data analysis or statistical analysis. The analytics manager must be able to provide guidance and direction to business analysts, while explaining the process and results to senior management.
Configuration of the analytics tool is an essential part of this role. The analytics manager must have a firm understanding of the data set, the types of queries that need to be run, and structure the data tables to optimize system performance. There are different analytics tools available, and selecting the appropriate tool requires a disciplined, focused approach.
Designing the system architecture involves a combination of information technology skills, statistical training, and a firm understanding of relational databases. Programming logic varies, based on the different software products, but is quite similar at a core level. This type of work is often completed in collaboration with a project manager who has expertise in implementation and system design.
The time line for the implementation of this type of software varies and is dependent upon the software selected, the software and technology currently in place, and the overall scope of the project. Many firms contract an outside information technology service provider to complete the majority of the tasks associated with this type of project. The analytics manager works as the project manager, coordinating activity and ensuring that all aspects of the project are completed in a timely manner.
The analytics manager must receive training in the use and design of the software, as he or she will become the on-site subject matter expert. This type of training can be provided at the client's location, or as part of a larger training session. The ability to absorb, retain, and apply this training is essential in this job. Staff will be relying upon the manager to provide the guidance and information necessary to use the tool effectively.