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What is Bid Writing?

By Rachel Burkot
Updated: Feb 13, 2024
Views: 43,844
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Bid writing is a necessary part of survival and existence for many companies. Companies must win bids in order to stay in business, and bid proposals are made through the writing of bids. The funding sources from which bids apply for are limited, making a good written bid a must. Securing these funds for a corporation is also a tough, competitive process, as all companies need money at one time or another.

Bid writing is a skill that can be refined and strengthened with time and practice. Some businesses have their own bid writers within the company, while others use services that write bids, requests for proposals and bid templates. The request for proposal (RFP) is a document that is part of the bidding process used to submit a proposal for a specific service. A request for proposal template is usually similar to a bid template or general proposal template. These consist of basic formats that the bid writer can use as a starting point and from there adapt the writing style and language to the company he or she is representing.

As bid writing usually needs to be done on a tight deadline to secure the necessary funds, companies often turn to writing services to write the bids for them. These services will often include bid consultancy, a pre-qualification questionnaire, the RFP, an Invitation to Tender (ITT) submission, proofreading, editing, researching, preparing all documents and presentation training. Sometimes the company must present their bid before the group providing the funding. The organization that takes care of the bid writing is often willing to provide training sessions for the company on the best tactics and strategies to use when presenting the bid.

Before bid writing can occur, a company must gather together all their financial records and data, including tax statements and payroll information. A bid form and bid proposal sheet must also be obtained, which outline all the rules to be followed in the bid. The person or organization writing the bid must also take into account inspection reports. Often, bids will not even be considered unless the bid contains an appropriate inspection report of the building or office where the bid is being issued from.

All of the bid’s terms must be outlined explicitly in the document since verbal correspondence is not always honored. The best advice for bid writing is to take care of it early. Do not wait until the deadline is approaching because the bid will be rushed, and the evaluators will notice. Bids should be well planned; this is often best accomplished by the use of an outline before the writing takes place. Make sure the writing is persuasive and appealing, as the most successful bids grab readers’ attention immediately.

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Discussion Comments
By ValleyFiah — On Mar 22, 2011

@cougars- If you are writing detailed proposals (anywhere from 10 to 25 pages), bid writing jobs can be lucrative. A bachelor's in business communication or journalism and a few years of experience writing and editing are all that is needed to make considerable money. If you are in a technology field, you can expect to earn somewhere in the range of 50,000 to 80,000 per year.

The money is good, but the job is very high stress. You must meet strict deadlines, and you must flawlessly explain the product or service that you are promoting. Any government work also needs to be in compliance with RFP standards. Not following these standards can result in an automatic disqualification of a bid.

By cougars — On Mar 22, 2011

@pelestears- I think that you would need to look at the type of company that would use a proposal writing service. According to the article, there are a number of steps in the proposal writing process. Bids and proposals are also subject to deadlines. For these reasons, a small or new company may need to outsource their proposal writing process to meet deadlines and quality standards.

This is just my opinion on the matter. I have no idea what proposal writing services cost, but hiring a full time staff may be cost prohibitive. Whatever the costs, I bet proposal writing is good money. Personally, I would like to know what it takes to become a proposal writer.

By PelesTears — On Mar 19, 2011

I wonder if a company that survives by winning contracts would benefit more from having its own staff writing bids and proposals or if outsourcing this job is more profitable. I would assume that a company could win more bids by hiring staff to write its own custom bids. This staff would be self-invested in winning a bid rather than producing as many bids as possible. I would also think that they would have a better understanding of the unique services of their own company; making the bid proposal more detailed than one the company outsources. It may cost a little more, but I would think that the company could win more bids with its own staff.

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