We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Finance

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Is Marketing Law?

By G. Wiesen
Updated: Feb 07, 2024
Views: 7,354
Share

Marketing law refers to sets of laws created to dictate and govern the methods in which companies can utilize marketing and advertising campaigns. Though many different laws exist within this field, many of them are designed to restrict the types of advertisements a company can utilize. There are also laws in place that regulate the kinds of messages a company can utilize for marketing and advertising, including the use of false or incomplete statements. Marketing law can also deal with international issues, such as national identification for products that may have a recognized and protected nation of origin.

Much like other types of law, marketing law can deal with local, national, and international concerns that regard marketing and advertising. Some of the most common laws in this field are those that deal with the types of advertising and marketing that companies are allowed to utilize. These laws can regulate anything from the time of day that alcoholic beverages can be advertised on television to the frequency with which businesses can send out email advertisements. While some annoying or obnoxious marketing practices may still be allowed under marketing law, most abusive or belligerent forms of advertising are restricted or penalized under such laws.

The content of advertising may also be controlled or regulated under marketing law, depending on the region in which such laws are made. It may be illegal, for example, for a company to make promises or claims that are not true or cannot be supported by that company. This means that a business is often not allowed to advertise that it will have a product when that product does not actually exist. Such regulations in marketing law are not perfect, however, and so businesses may still advertise a product it has only one or a few of in stock, in an attempt to draw customers who are then directed to a more expensive product.

Marketing law can also deal with international issues with regard to marketing and advertising. Practices that are legal in one country may not be legal in another, so advertisers should understand different types of laws in order to ensure violations are avoided. National identification with a product may also be protected under marketing law in some countries, especially European countries. Certain products may be associated with a designated country or region of origin, such as Champagne or Parmigiano-Reggiano cheese, and only those products from that particular region are allowed to use that name for marketing purposes in some countries.

Share
WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Editors' Picks

Discussion Comments
Share
https://www.wise-geek.com/what-is-marketing-law.htm
Copy this link
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.