A Personal Computer (PC) is any computer that is meant to be used by one person at a time. Most PCs are not designed for specific industries, but are considered to be for general use. At the same time, software, applications, and Internet capability allow most PCs to be used in almost any field or study. The PC industry then refers to a global industry in which these kinds of computers are sold to consumers that may range from individuals to large corporations and governments. PC industry analysis is the study of the industry, focusing on aspects such as competition, market research, technological developments, and PC industry outlook.
PCs are very common. As a matter of fact, they are found in homes and businesses all across the world. For this reason, the PC industry is incredibly competitive. A PC industry analysis often includes a study of prices that are being offered for computers and various components. The information gathered from this kind of analysis can assist PC businesses in determining how they should price their own products and how much they should produce and keep in their inventories.
Market research is another common focus of PC industry analysis. This study often includes measuring levels of satisfaction among different PC users. Different consumers may also be asked about their specific needs. For example, a market research study that focuses on the PC needs of professional bankers is bound to yield results far different from one that focuses on the desires of consumers who use PCs primarily for games and entertainment. Research of this kind may also include the categorization of needs, desires, and satisfaction levels of consumers by location, income bracket, and age.
The PC industry, because it is so competitive, tends to develop new products and technologies more rapidly than many other industries. This means that the advancement of software, efficiency of PC workstations and user accessories, as well as capabilities of the computers change annually if not monthly. PC industry analysis may focus on the trends, prices, and impact that certain advances in technology have on the overall industry.
PC industry outlook is an important component of PC industry analysis. An outlook refers to the forecasting of growths, prices, and developments. An outlook is often determined by a number of factors, including the rapidity of growth of certain companies, the amount of money consumers spend on specific products, and statistical data gathered from past years with similar economic indicators.