We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

Why Is Milk Always in the Back of Grocery Stores?

Everyone knows the routine: You go out for a gallon of milk but come back with milk, cheese, potato chips, and many other items. Don't feel bad: It's not you; it's the grocery store. Or, more accurately, it's logistics. Milk is almost always stored at the back of the supermarket, so customers have to walk through most of the rest of the store to get to it. Invariably, there are lots of enticing shelves on the way, so coming out with more than expected should be no surprise. Then again, the setup is not necessarily as devious as it might sound. Milk has to be kept cold when it arrives, and having cold cases near the back of the supermarket, where delivery trucks unload, makes sense. That way, milk -- and other dairy products -- can be refrigerated as quickly as possible. In effect, there's no use crying over unspilled milk: It stays cold, which is good for the consumer, and it buoys sales, which is good for the grocer.

Milking the truth:

  • A dairy cow needs to eat approximately 100 pounds (45 kg) of feed to produce 6.3 gallons (29 litres) of milk per day.
  • Cows are milked at least twice a day. Before milking machines were invented, farmers milked about six cows an hour; modern milking machines can milk 100 cows an hour.
  • Roughly 75 percent of adults around the world have some intolerance to milk because people stop producing the digestive enzyme lactase as they grow older.

Discussion Comments

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.