People should invest in alternative fuels because it is a booming industry with remarkable potential for growth and application. The “dot com” boom of the late 1990s was a disastrous investment for many people who found they had bought into a company with no real leadership and sense of purpose beyond simply existing. Alternative fuels, however, are about creating something tangible that will change everyone's lives. Regardless of a person’s stance on climate change or the use of fossil fuels, there is little debate about the fact that all such energy sources are limited. There is only so much coal, oil, and gas that can be retrieved from the planet.
Anyone who finds an alternative fuel source that is clean, reliable, and renewable will be sitting on a money-making machine. Safer, cleaner nuclear power may be the solution, or biodiesel, or fuel cells, or a combination of them all. The greatest success will go to whoever finds a way to make the theoretical into the practical.
From massive corporations to new start-up companies with only a few dozen employees, more and more people are casting their lot into the alternative fuels market. From the United States (U.S.) to China, from the United Kingdom (U.K.) to Germany, all over the world many of the greatest minds and scientists are pursuing avenues for new power sources. Much like the space race of the mid-20th century, industrial leaders are doing all they can to be the first one to solve the “energy crisis." They do this not only for the accolades and pages in a history book that will be devoted to such a solution, but for the very real financial rewards that will come from finding such alternative fuels.
Whoever holds the copyright or patent on the future of the world’s power will hold a fortune. Just as royal families in the Middle East have made their fortunes through control of the oil that fuels much of the modern world, anyone who controls the technology to power the world will have great opportunity for profit and influence. Unlike the space race, the rewards for finding new technologies to make alternative fuels a reality is not just about discovery. The benefits are about the very real creation of a new world power structure. Those who invest in that structure, be they private individuals, governments or corporations, will benefit most of all.